Market Your Indoor Playground Business Smarter, Not Harder! If you are considering opening an indoor playground, it is vital that you market it at a low cost! We recommend that you start marketing your indoor playground 4-6 weeks before you open. The key to success is effective marketing, and below we’ve outlined 6 ways to market your indoor playground, which we hope will give you some inspiration and help you achieve sustainable profitability for your indoor playground!
With the development of information technology, social media is becoming more and more popular. It is now an integral part of marketing for many businesses. As an indoor playground operator, using social media such as Facebook, Instagram or Twitter is your first step towards online marketing. Create a business account and post engaging content that appeals to your target audience. Encourage customers to share their photos and experiences at the playground and use location tagging to engage customers.
When parents are looking for places to take their kids, they first turn to search engines. Search Engine Optimisation is a way to generate revenue for you through natural traffic, and SEO is usually less costly compared to paid advertising. An effective SEO strategy can help your indoor playground business stand out from its peers. SEO optimisation is closely related to content marketing and requires regular publication of high quality content, such as playground blog posts, events, etc., to improve your website rankings and visibility.
Find parenting bloggers or social media influencers and partner with them to promote your indoor playground. They usually have a huge fan base of people who basically have children and partnering with them can attract fans to the playground and raise awareness. For example, you can invite these bloggers to bring their children to the playground to experience it in person and share the experience of playing in the playground on social media; organise events, family days or festivals in collaboration with the bloggers; and provide special offers for the blogger’s followers to encourage them to come to the playground. It is recommended that you look for small or medium sized influencers that fit with your brand and their fees will be more cost effective. If you have a good budget, then nothing is a problem!
Email marketing is a relatively cost-effective and efficient way to reach out to a large number of customers directly. Send welcome emails to new subscribers to introduce the brand and services and offer first-time purchase discounts; send regular newsletters on the latest events, product updates; send information on special offers, discounts, limited time promotions or packages; send personalised product recommendations based on customer’s purchasing history or preferences; send greetings emails on holidays to maintain a good relationship with your customers; share valuable content such as parenting tips, playground safety guidelines, etc. If this approach is properly managed and executed, the ROI is relatively high.
Visual content is very popular in the current digital marketing environment, and studies have shown that people are more likely to remember visual information. Producing a playground promotional video can quickly attract customers by clearly displaying the playground’s special facilities; moving images and sound effects can give viewers a sense of the playground’s ambience; and capturing the joyful moments of real customers playing in the playground can enhance viewers’ trust. Video promotion is a powerful marketing tool, and although the initial investment is high, the return is usually very high. If the budget allows, creating high-quality promotional videos is a successful investment!
The last way is to co-operate with local businesses. Establishing cooperation with schools, children’s activity centres or relevant enterprises can be mutually beneficial. Work with local schools to organise extracurricular activities such as science experiments and team building activities; get involved in the school’s community activities by providing sponsorship or services; co-organise competitions such as painting and photography, where the winners receive free tickets to the playground or small gifts, and other ways. Involvement in the community demonstrates your business philosophy; it also creates a sense of belonging and demonstrates your commitment to the collective well-being. Working with local businesses and communities generally doesn’t require a high budget, but can instead lead to good returns and brand exposure.
Enhancing and strengthening your indoor playground’s market position requires strategic planning, and following the above methods can enhance your business’ potential. NanPlay is one of the top commercial playground companies offering a wide range of indoor playground equipment. Contact us today to learn more about our products and how we can help you design and build the perfect indoor playground for your business.
Thank you very much for your inquiry! Your trust is our greatest motivation. We are committed to offering playgrounds that combine high quality with affordable pricing. Let us bring vitality to your venue!
